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How it works

From Gift Purchase to Personal Moment.

A walkthrough of the full customer journey, shown with a fictional retailer (Giftlyne) and a sample digital gift card.

  1. Step 1

    Select a Digital Gift

    The customer selects a gift card, voucher or experience from the retailer's website — exactly as they do today.

    giftlyne.example/gift-cards
    GiftlyneDigital Gift Card

    Your Choice

    £50

    DEMO •••• ••••

    GiftlyneDigital Voucher

    Signature Dining

    £75

    DEMO •••• ••••

    GiftlyneExperience Voucher

    Spa Day for Two

    £179

    DEMO •••• ••••

  2. Step 2

    Add a Digital Greeting Card

    The retailer presents an optional greeting card upsell at the right moment in the journey.

    giftlyne.example/gift-cards/your-choice
    Giftlyne
    Gift cardsExperiences
    GiftlyneDigital Gift Card

    Your Choice

    £50

    DEMO •••• ••••

    Your Choice Digital Gift Card

    £25£50£100£150

    Make it more personal.

    Add a digital greeting card.

    Personalise your card
    Add to basket
  3. Step 3

    Choose a Design

    The customer browses professionally designed greeting cards by occasion.

    BirthdayThank YouCongratulationsAnniversaryChristmasGeneral Celebrations
  4. Step 4

    Personalise

    The customer enters their message, recipient details and optional photographs where supported, with a live preview.

    yourstore.com/personalise

    To

    Maya

    From

    Sam

    Your message

    Happy birthday! Treat yourself to something lovely

    Add a photo (optional)

    Dear Maya,

    Happy birthday! Treat yourself to something lovely.

    With love, Sam

    Live preview

  5. Step 5

    Complete the Purchase

    The retailer retains control of the checkout and payment. Plixy's technology supports the greeting card element.

    giftlyne.example/checkout
    Your Choice Digital Gift Card£50.00
    Digital greeting cardRetailer-set price
    Payment handled by the retailer's existing checkout
    •••• •••• •••• ••••
  6. Step 6

    Recipient Experience

    The recipient opens their personalised digital greeting card and can access the digital gift through the configured gifting flow.

    GGiftlyne
    Demo

    From Sam

    You've Received Something Special.

    G

    For Maya

Let's Make Digital Gifting More Personal.

Discover how Plixy could enhance your digital gifting platform and create new revenue opportunities.